MENUJU PILPRES DAN PILEG 2019

Selasa, 05 Januari 2016

The Era of 'Fourth Wave of Economy'



Smartcitymakassar.com. --Makassar-
Starting from the love and creative passion, the work, that is mostly driven by the young talents, is growing even larger. Equipped only by hard works and pickup capitals, they developed their businesses on creativity and imagination base. These bases have not yet well recognised in previous era.

The roaring power of this creative economy is so admiredly. In spite the fact that most of the creative businesses are run by passion-driven spirit, they grow and become giant businesses. These businesses are for example clothing, food, fashion, digital content, graphic design, music up to film. They create what is known as the fourth wave of economy.

It is not surprise, therefore, the creative economy turns to be the 'prima donna' of the present and future economy. After all, we are now in era in which the knowledge-based economy has been the important trigger the countries or regions to grow. We are living now in the century of creative- and talented-driven human resources.

Considering this great and important potential of creative economy, the Government of Indonesia has been designing national creative economy development blueprint since 2008. In 2011, according to data we have collected, this creative sector has contributed to around 7% of the total Indonesia's GDP. It is projected that in the next coming years the contribution will increase considering that this sector will gain stronger supports around the world.

In the economic perspective, there are at least four waves of world economic developments. The first wave is agriculture following by industrialisation era. The information and communication technology is the basis of the third wave of economy. The fourth is creative economy era. In principle, creative economy is the economy sector that depends on and uses knowledge and technology to create high value-added.

The Government of Indonesia grouped creative economy into eight sectors, namely fine arts, architecture, performing arts, content media, design, music industry, fashion and film. These sectors are further divided into sub-sectors such as culinary, advertising, printing, publishing, artworks, and some others to name a few.

The role of government is significantly important in order to support this creative economy. The former Minister of Tourism and Creative Economy during the precidency of Susilo Bambang Yudhoyono, Mari E. Pangestu,  has created and run a 'creative cluster' (gugus kreatif) at provincial level. The 'Creative Cluster' mapped their regional creative economy according to their respective competitiveness.

In the process of creative economy movement in Indonesia, it is interesting to know the phenomenal emergence of some groups of communities. These communities established interactive link and network for creative ideas exchanges or shares. In Makassar, these communities are commonly found in public spaces or cafés around the city.  One of them is Yayasan Makassar Sekalia that organised several different communities. They initiated creatively a project of building a well-known traditional two-masted sailing ship as educative media for the youths.

As mentioned above, the government in all levels plays significant role in order to support and to provide conditions for the creative economy growth and development. The Government of Makassar seems realised it. Some different varied events have been undertaken in order to open more rooms for this creative sector. Culinary Night festival, Eat and Run event, and making 'Batik Lontara' as the main product of Makassar are some examples.

However, one problem that should be seriously worked it out is to define specific and real sub-sectors where Makassar has strong competitive advantages. Apart from that, the Makassar Office of Tourism and Creative Economy does not have so far data regarding the creative economy growth. This data, in fact, is crucial as the point of departure of the government in order to support it, for example, of providing appropriate and necessary conditions. In city of Bandung, for example, sectors of digital, architecture and design are their strength. Yogyakarta and Bali is well-known for their strengths in fine art, artwork, and culture, while in Malang city has produced many animators. Dance arts and traditional music is well-known in Solo city.

Of course, creative economy possess also challenges. Indonesia, in this respect, should work hard in developing information technology infrastructure, the important part of creative economy, in order to compete with other countries. According to the 'Digital Economy' rank, Indonesia is in the 65th to 70th position among countries. This infrastructure may become obstacles for creative economy to grow.

Other obstacle is financing. Investment in creative sector so far has been purely from private sources. It has some limitations to systematically improve. In some cases, many of these creative workers did not have access on capital source. Anticipation to this matter and other challenges should be worked out, otherwise, creative economy will be hard to move to the centre of our economic development, or will be marginalised. 

In other scenario, Indonesia has great potential to be the next 'giant' of world economy under the condition that the government has great important care and that the government has full support from the young creative talented youths as the main producers of creative works. Indonesia has plenty great, rich, different and varied cultures. The domestic consumption is very high and Indonesia has abundant young age population. Indonesia has both resources and markets to this creative economy to explore.* (Muh. Yushar M.)